Domino’s Ad Campaign of Shame

The message I get from the new Domino’s advertising campaign can basically be summarized as so:

I know you think our pizza tastes like robots made it from shitty tomatoes, but look it’s not… Just tastes like it.

Not the best message to take away. However, the overall strategy isn’t a total whiff.  It’s more of a home run. Actually, it’s an excellent example of how new mediums are effecting big brands these days.

Feb 1, 2011 | Posted by PJSullivan | Published in Branding, Business, Social Media | 4 Comments

Succeeding with New Strategies

I recently read an article on Read Write Web touching on many of the points I wrote in my previous piece called Stay Nimble: A Successful Design Philosophy. Those points were primarily the strategy of creating at the speed of the Internet and trusting your creatives. These will be two huge strategies we’ll see a lot of in marketing campaigns moving forward. This article in particular…

Jul 19, 2010 | Posted by PJSullivan | Published in Branding, Business, Social Media | 4 Comments

A New Era in Branding

It’s a new era in branding. Your brand is no longer a mark on the corner of a business card or a sign on brick and mortar. It’s more than that. Seth Godin, in his book Linchpin, talks about how branding is changing. Seth writes,

Years ago, someone decided that there was a predictable, scalable, industrial solution to marketing, They asserted that coupons and incessant advertising, combined with distribution and aggressive pricing, were not only sufficient but essential to growing a brand. Now, as we’ve seen over the last decade, none of that by-the-book marketing shtick works so well…

Mar 23, 2010 | Posted by PJSullivan | Published in Branding, Business, Social Media, Web | 3 Comments

Boxes within Facebook Fan Pages

As of late, the hot topic among my clients has been social media and how Hardly Square can help them benefit from it. There are a lot of techniques involved in this, but for the purposes of this post I’m going to focus on the Facebook Fan Page. And even more specifically the Boxes application. Utilizing the networking capabilities of the Facebook Fan page is one essential way to harness the power of social media. Whether you run a non-profit, own a small business or work in the marketing department of a corporation – a Facebook Fan page offers a zero cost solution to obtaining the benefits of social media.

Feb 3, 2010 | Posted by PJSullivan | Published in Social Media | 4 Comments